Proof of the Pudding, Atlanta’s largest caterer, has inked a long-term lease for a cutting-edge 13,000-square-foot event venue on the first floor of Westside Paper in West Midtown, Atlanta.
Known for its culinary innovation, elevated hospitality, service and unwavering commitment to quality, Proof of the Pudding, a Bruin Capital company, is creating a one-of-a-kind venue that promises an unparalleled social and corporate experience.
“This new venue, coming on the heels of our Southern Crust Catering Company acquisition, marks a significant step in our growth strategy,” said Adam Noyes, CEO of Proof of the Pudding. “This is just the beginning of exciting developments on the horizon.”
“We are thrilled to welcome Proof of the Pudding, a locally headquartered and nationally recognized hospitality leader, whose presence will enhance the vibrancy of Westside Paper and West Midtown,” said Chris Faussemagne, Westbridge. “We’re excited for people to see and experience this remarkable space as our team, including FCP and Bridger Properties, continues to build momentum and add best-in-class operators.”
Located at 950 West Marietta Street, Westside Paper is a repurposed 70-year-old warehouse reimagined by Westbridge and FCP®. With modern office and retail space in the heart of West Midtown, the mixed-use campus spans over 15 acres, combining historic charm with contemporary styling and creative design.
Flooded with natural light through its expansive glass and steel windows, it provides an ideal setting for meetings and socializing, both indoors and outdoors. It is home to craft beer tap room Elsewhere Brewing, Pancake Social, Bar Diver, an Asian seafood restaurant, El Santo Gallo, a traditional street taqueria and other top-flight Atlanta operators.
The partnership with Westside Paper aligns with Proof of the Pudding’s 45-year commitment to innovation and excellence. The new space is set to open its doors to galas, weddings and corporate events in late summer 2024.
Lee Cardwell of MCM Realty and Andrew Walker and Lauren Holmes of Colliers represented proof of the Pudding. Shelbi Bodner of Bridger Properties represented Westside Paper.
About Proof of the Pudding
Based in Atlanta, GA, Proof of the Pudding has served top-notch cuisine, service and design for clients nationwide for more than 45 years. Operating in 18+ states from state-of-the-art convention centers, sports arenas and cultural landmarks to collegiate stadiums, world-class golf courses, yacht shows and motorsports facilities, Proof’s passion for elevated hospitality, service and quality is served daily via custom creative menus. The Company’s list of partnerships includes PGA Tour, Gas South Arena, Michelin Raceway & Tower, The World of Coca-Cola, The Carter Presidential Library and Museum, Georgia Tech University, Duke University, Mississippi State University, Wake Forest University and Emory Sports Medicine Complex. Proof’s services include food service and venue management, premium sports and entertainment, large-scale corporate and social events and wedding catering, customer service training and catering consulting. The Company’s demonstrated expertise has been recognized with a variety of industry awards, most recently with BizBash’s Industry Innovator Award. For more information, please visit www.proofpudding.com.
FCP® is a privately held real estate investment company that has invested in or financed more than $12.9 billion in assets since its founding in 1999. FCP invests directly and with operating partners in commercial and residential assets. The firm makes equity and mezzanine investments in income-producing and development properties. Based in Chevy Chase, MD, FCP invests both its commingled, discretionary funds and separate accounts targeted at major real estate markets in the United States. For further information on FCP, please visit www.fcpdc.com.
Westbridge is a boutique real estate development company focused on improving the built environment through design and placemaking. By providing a differentiated user experience, the company turns functionally obsolete real estate into places where people and businesses thrive. Westbridge creates strong foundations by working with neighborhood and local leaders to guide land use and policy for long-term impact and success. Based in Atlanta, the company focuses on Southeastern US markets. For more information, visit www.westbridgeatl.com.