Adaptive Reuse and New Construction Project Slated to Open in 2022
Westside Paper, the adaptive reuse of a more than 70-year-old industrial campus by Third & Urban and FCP®, is bringing four trailblazing restaurants to West Midtown when the project opens next year.
Located at 950 West Marietta Street, across from the King Plow Arts Center and adjacent to Puritan Mill, Westside Paper is a 15-plus acre mixed-use campus with a historic feel located between Westside Provisions District and the recently opened Westside Park. The joint-venture partnership is developing a 245,000-square-foot mixed-use project primarily focused on the adaptive reuse of the 1950s warehouse with new construction elements.
Westside Paper is targeting companies looking for large floorplate creative reuse office space in West Midtown while also building a unique retail destination.
“Having great restaurants sets the tone for Westside Paper and the environment we are creating,” said Chris Faussemagne, Partner, Third & Urban. “With all of Third & Urban’s projects, we understand the importance of building retail destinations with local operators who value community at both the project and also for the surrounding neighborhood.”
Pancake Social will open its second Atlanta location at Westside Paper in late spring 2022. The concept originates from Dan Jacobson, formerly of Chick-Fil-A, entrepreneur Steven Chan and Tony Riffel, co-founder of Octane Coffee. The all-day brunch-focused eatery and coffeehouse celebrates the joy of pancakes and more. Featuring high-quality breakfast favorites, the menu will also include outstanding sandwiches, healthy bowls, fresh juices, specialty coffees, and brunch cocktails. The first Pancake Social opened in Ponce City Market in March 2019.
Atlanta native Rob Birdsong opened Glide Pizza on the Atlanta Beltline in 2020. A former freelance creative, he spent a decade in New York living off Brooklyn slices. He has combined the convenience and approachable cost of street food with premium ingredients and artisan techniques. Westside Paper will be Glide Pizza’s third location.
Girl Diver is the Asian seafood restaurant from Richard Tang, who also opened Char Korean Bar & Grill in Atlanta in 2016. Girl Diver features Chinese-Vietnamese seafood dishes and comfort foods. The name refers, in part, to the nearly 2,000-year-old tradition of Japanese and Korean women divers known as ama and haenyeo (sea woman) who collect pearls, sea cucumbers, sea urchins and abalone from the bottom of the ocean. It will be the second location of Girl Diver.
With locations in Charleston, Chicago and Charlotte, Westside Paper will be the first Boxcar Betty’s in Atlanta. The award-winning fried chicken sandwich restaurant serves new takes on southern classics such as fried pickles and sweet potato fries. Boxcar Betty’s serves regionally sourced antibiotic, cage free chicken.
Bridger Properties is responsible for the leasing transactions of the four restaurant tenants and continues to lead the retail and restaurant leasing efforts at Westside Paper. The team seeks a highly curated mix of destination style shopping, dining and entertainment venues, that represent both local and regional talent.
“We’re thrilled to be part of Westside Paper and the quality of this first round of tenants is a testament to what will be one of the most dynamic projects on the Westside,” said Merritt Lancaster, Partner at Bridger Properties.
Within walking distance of the core West Midtown submarket and near some of Atlanta’s first adaptive reuse projects, which were developed more than twenty years ago, Westside Paper is anticipating first phase delivery in the second quarter of 2022.
For more information, visit westsidepaper.com.
For retail and restaurant leasing, please contact Bridger Properties’ Shelbi Bodner at shelbi.bodner@bridger-properties.com. For office leasing, contact Aileen Almassy with Cushman & Wakefield at aileen.almassy@cushwake.com.
About FCP
FCP® is a privately held real estate investment company that has invested in or financed more than $8.6 billion in assets since its founding in 1999. FCP invests directly and with operating partners in commercial and residential assets. The firm makes equity and mezzanine investments in income-producing and development properties. Based in Chevy Chase, MD, FCP invests both its commingled, discretionary funds and separate accounts targeted at major real estate markets in the United States. For further information on FCP, please visit www.fcpdc.com.
About Third & Urban
Third & Urban are Developers Building Community—modern, culture-rich adaptive reuse and urban infill that anchors people not just city blocks; that retains context, history and experience, not just tenants; and that creates culture and connection, not just ROI. The Atlanta-based company is focused in the southeastern United States, engaging in a deliberate value creation process to produce truly unique destinations and best-in-class results for office, retail and residential spaces. The firm seeks opportunities in markets that exhibit a high quality of life, a strong workforce and consistent job growth. With more than 1,200,000 square feet across the Southeast, Third & Urban has developed more than $300,000,000 in institutional grade urban projects. For more information, please visit www.thirdandurban.com.
About Bridger Properties
Founded in 2020, Bridger is a full-service commercial real estate company focused on their clients’ success. The founders bring over 35 years of experience and top performance across a broad spectrum of commercial real estate fields. Bridger’s core pursuit is providing clients and partners with a full suite real estate services built on a unique platform. The team aims to provide top-tier service in a responsive and agile construct combined with an institutional mindset, always acting according to their core principle of Integrity. Bridger Properties is an intentional evolution of the traditional real estate model whose core pursuit is to provide a complete suite of real estate services to our clients and partners, utilizing our position as local market experts with national experience. For more information on Bridger Properties, please visit www.bridger-properties.com.
